Projects

Hy-Vee Marketing Planning Internship

Sports Marketing Activation Presentation

I developed and delivered this presentation to Hy-Vee’s Sports Marketing Team. It showcases the campaign planning, creative concepts, and strategic recommendations for brand activations at IndyCar and NASCAR races/events. We had a bigger activation space at NASCAR, so we were able to increase the amount of promotional assets. The presentation was very well received, and we were invited to assist with the activations during the race weekends, providing hands-on support and engaging directly with fans.

Drake University Media Camp Presentation

For this project, I helped prepare and deliver a presentation for a high-school media camp hosted by Drake University. I collaborated closely with multiple departments within the Hy-Vee Marketing umbrella, including communications, social media, influencer marketing, and graphic design, to create an engaging overview of Hy-Vee as a company. During the session, I helped lead a presentation and a Q&A for a group of 20 to 30 high school students alongside representatives from various marketing teams.

Client-Based Classwork

The Des Moines Community Playhouse
Integrated Marketing Plan

In ADVRT 4340: Advertising Campaigns, the class was divided into two student-run advertising agencies, with each student applying for a specific role within the agency. I was selected as Account Manager for my team, United Font Media. Our agency developed an integrated marketing plan for The Des Moines Community Playhouse. Throughout the semester, I led research efforts through focus groups and surveys and participated in weekly client calls. Using these insights, we created and presented a comprehensive campaign strategy to a panel of judges. Our plan earned first place at the end of the semester.

Clouds New Business Pitch

Our team was challenged to elevate Clouds, a local coffee shop in Ames, by discovering fresh, engaging ways for them to connect with their audience. To inform our strategy, we conducted customer interviews and led a focus group with our primary target: college students. We wrapped up the project by presenting our pitch to the Clouds team, who selected our ideas as the winning concept in our class.

EatStreet Marketing Plan

Our team conducted a comprehensive analysis of EatStreet, examining the company’s overall brand and past advertising efforts. We identified key reputation challenges and uncovered opportunities for a strategic rebrand focused on better engaging their three core audiences: drivers, restaurants, and consumers, specifically within the Ames market. Using insights from these audiences, we developed tailored goals and actionable tactics for EatStreet to implement.